Introducing One Agency
By thinking outside the square, Paul Davies developed the One Agency licensing model, providing the perfect opportunity for agency owners or sales agents to embrace business ownership. Unifying their own trading identity with a respected and recognisable International network, established 2008, now 700+ strong across Australia, New Zealand and Fiji. The model allows owners to cost-effectively set up and operate a One Agency business, with or without an office premises, and, most importantly, keep 100% of their fees.
One Agency is a breakthrough in thinking … a revolution in property. Many established agents would love the opportunity to move their business away from the constraints of the typical franchise operation, which is restrictive and expensive, and retain all of their fees. Similarly, independent businesses often look to become part of a broader real estate network which offers camaraderie, support from fellow agents and advanced marketing and prospecting tools.
One Agency is a solution to both of these scenarios. Featuring a single affordable monthly administration fee, (no other ongoing fees) the One Agency model removes the usual complexities and cost when starting or rebranding a business which have traditionally been barriers.
One Agency founder, Paul Davies has been in the real estate industry since 1972, initially as a leading sales agent working for a principal, giving up 50% of his income to the agency. He then owned a number of successful boutique agencies and national franchises including Ray White and PRDnationwide. Paul found that large operating costs consumed profitability and were a constant threat to survival of the agency.
What makes us different?
What makes us different?
You retain 100% of your fees
Removing the barriers
One Agency is a simple licensing arrangement, not a franchise operation. Licensees operate their own business their way with minimal regulation or control by the licensor.
The model is a perfect cost-effective alternative for existing businesses looking to rebrand and sales agents realising their dreams for business ownership. importantly, there is no paying a percentage of your fees to a franchise operation.
By utilising smart low cost operating systems, as your business grows so does your take home profit.
The model allows your trading name to be the name that sells, with the backing of the One Agency brand and network behind you.
Don’t worry about losing momentum. Our Concierge team is highly skilled and have set up 100’s of real estate businesses since 2008. Once approved, we will be with you every step of the way to get you up and running.
One complete package
One complete package
More than just a helping hand starting up
Low costs and fast start up
There is no establishment fee. You receive access to our branding, marketing tools and advert/marketing creation via online systems. The website, technology platform and office operating systems are available economically.
Head Office support
Assistance is available every step along the way to assist in the establishment of your business. As we have assisted in the set up of hundreds of businesses we have a thorough understanding of the various steps and can provide invaluable ongoing support.
The set up package includes:
Personalised stationery
1000 x business cards
Optional extras at cost:
1000 x followers
1000 x with compliments slips
1000 x letterheads
1000 x DL envelopes
Signage
1 x flag ‘Welcome’
1 x flag ‘Auction Today’
1 x personalised A-frame ‘Welcome’
1 x personalised lead generation A-frame
12 x personalised directional signs ‘Open Today’
6 x directional sign holders/spikes
Press Advertising
A selection of templates have been created for the most commonly used ads. They have been designed in various sizes to be both eye-catching and flexible. This ensures maximum exposure for your listed properties.
Generic stationery
A variety of Sold and Leased stickers
Commemorative cards
Presentation folders
Branded pens and balloons
Access to ONE PLACE
Access to award winning Marketing & Social Media Hub with over 300 ready to use branded images for property marketing, agent marketing, buyer & seller tips and lead generation tools. Pre-written content, emails, SMS and blogs. Media and marketing coaching and education.
Personalised logos
A suite of logos are built and sent to you in digital format. These can be applied to external websites of your choice and for any other purposes.
Brand manuals
This comprehensive brand guidelines outlines all your marketing, branding and design requirements. This ensures compliance to brand guidelines. We provide you with a current digital version, ensuring brand compliance.
Head Office support
Assistance is available at every step along the way to assist in the establishment of your business. As we have set up so many businesses we have a thorough knowledge of the various steps and can provide support whenever required.
Design requirements
Design of your business premises façade and design of any marketing initiatives related to your business launch.
Additional requirements you may need
To offer a complete set-up service, in establishing any size business, the following optional items are available through Head Office at cost.
— Extra stationery: Additional items for staff members
— Extra signage: ‘Welcome’ A-frames, directional boards, etc
— Agent media advertisements: Design
— Templates for newsprint: Design
— Choose from our catalogue of branded promotional items.
Licence fee structure
Licence fee structure
Real value for money & a smooth transition
The fees listed in this chart are the key fees payable by a licensee under the One Agency Licence Agreement. There are other fees payable under the One Agency Licence Agreement that are not listed in this document.
Establishment Fee
A value packed set up of your personalised business
Single payment of $13,500 + GST, **until 31/12/2024 reduced to NIL**3 months fees paid in advance upon signing of the Licence Agreement. Regular monthly payments commence the 4th month of operation in advance on the 1st day of each calendar month by direct debit
| One Agency Pty Ltd | ||
|---|---|---|
| Amount | Due | |
| Administration fee
A single fee for all size businesses, regardless of sales & rental volumes & staffing numbers |
Monthly payment from $950+GST (this amount linked to annual CPI or 5%, whichever is the greatest, in accordance with the One Agency Licence Agreement) | Monthly in advance on the first day of each calendar month by Direct Debit. (3 months administration fees are payable in advance upon signing of the licence agreement). Commencing the 4th month of operaton, fee paid monthly in advance on the 1st day of each calendar month by direct debit |
| One Agency Pty Ltd | ||
|---|---|---|
| Fees | ||
| Establishment fee Value packed set up of your personalised business Amount Due |
||
| Adminsitration fee A single fee for all sizes of business + staffing + unlimited sales people Amount Due |
||
| Installation and use of website operating platform | ||
|---|---|---|
| Supplier | Amount | Due |
| MRI Box + Dice |
|
|
| Note: A licensee is required to enter into a standard contract with MRI Box + Dice to utilise its services and access the international website. Costs may vary as per contract. | ||
| Website operating platform |
|---|
| Supplier: MRI Box + Dice |
Amount
Due
Note: |
| Email supplier | ||
|---|---|---|
| Email services | Amount | Due |
| itGenius
|
Google Workspace Enterprise Standard from $28.00+GST/user/month | As per T&Cs of contract with supplier |
| Email supplier |
|---|
| itGenius |
| Amount Various Microsoft 365 packages available. Price upon application Due |
| Choice of brand compliance suppliers | ||
|---|---|---|
| Marketing services | Amount | Due |
| Campaign Track | Prices upon application | As per T&Cs of contract with supplier |
| Note: Templates have been provided to Campaign Track to assist with Brand Compliance. A licensee is required to enter into a standard contract with your supplier of choice to utilise services. | ||
| Choice of brand compliance supplier |
|---|
| Marketing services |
| Campaign Track
Amount Due |
| Note: Templates have been provided to Campaign Track to assist with Brand Compliance. A licensee is required to enter into a standard contract with your supplier of choice to utilise services. |
| Property data | ||
|---|---|---|
| Corelogic RP Data professional package | Amount | Due |
| Whole state coverage | From $130.00 +GST per month. Various discounted packages available |
As per T&Cs of contract with CoreLogic RP Data |
| Property data |
|---|
| Corelogic RP Data professional package |
| Whole state coverage
Amount Due |
Striking branding
Striking branding
Personalised for you
We’ve researched the market carefully and employed the most knowledgeable real estate and marketing experts to create a brand ethos and identity which is striking, professional and contemporary.
One Agency is an International network spanning Australia, New Zealand and Fiji, and yet it has a boutique feel to it. The brand is easily personalised to each Licensee, with your name, suburb, or preferred trading identity alongside One Agency to create marketing material which is unique to you and has corporate backing.
Technology platform
Technology platform
Making property marketing easy
One Agency takes many of the complexities out of setting up and running your own property business – everything you need is ready made for you.
You will have access to world-class real estate technology or you can use your preferred supplier. Benefit from an International network and website, personalised marketing material and a professional corporate image, all of which are designed to grow your business.
One Agency advantage
One Agency advantage
Benefits of membership
Our licensees have access to all of the following advantages:
01 Corporate branding
02 Personalised marketing
- Free access to our complete template library for all your property & agent marketing needs
03 State-of-the-art responsive website
- Unlimited property listings
- All personnel listed; unlimited
- Personalised pages
- Property alert
- Social media
- Help desk
04 Access to ONE PLACE
- Personalised branded images
- 300+ images for property marketing, agent marketing, buyer & seller tips
- Lead generation tools
- Pre-written content, emails, SMS and blogs
- Media and marketing coaching & education
05 World-class technology platform (or use your own)
- Office management system
- Database marketing tools
- Reporting and training
- Sales, marketing and protocol tools
- Email accounts
- Uploads
06 Access to property marketing creation technology for brand uniformity
- Fast and efficient processing of media, signboards and marketing materials
- Fully templated systems
- Property listing tools and training
07 Member discounts
- Property searches
- Industry products and services
08 Branded promotional items
- Extensive product range via our online shop
Our partners
Our partners
Making our team stronger
MRI helps real estate businesses grow by helping you connect and stay connected to your clients. More than just a CRM solution, MRI provides you with an operating system to transform the way you run your business and connect with clients.
Established in 1971 Box and Dice is Australia’s leading solution for modern real estate businesses. As our name suggests, we provide the complete solution that integrates relationship management, media management and transaction management.
And unlike other companies, MRI is much more than just a software solution. We combine our innovative software, designed by real estate people, with expert consulting and training to ensure you get the whole Box and Dice.
As one of the fastest growing solutions in the market, we have made the investment in people and product innovation to continually raise the bar for the industry. Our team is completely in-house and includes account management, sales, consulting and an extensive product development and technical team.
See our Licensee fee structure above for special rates.
Find out more about MRI here
CoreLogic RP Data is the largest provider of property information, analytics and property-related risk management services in Australia and New Zealand. When it comes to decision making involving property, you can count on CoreLogic RP Data. You get the complex data and analysis you need – in a format that’s simple, targeted, and easy to use.
Every day, we help individuals and businesses make more informed decisions, communicate more effectively and get better results.
Our customers include buyers, sellers, investors, finance and real estate professionals, and corporate and government bodies – including the Reserve Bank of Australia.
Our database has more than 500 million property decision points which enable confident decision making. We combine our own proprietary data with diverse public information to provide accurate and up-to-date data and analytics.
We are 100% owned by the world’s leading property-information group, CoreLogic.
Campaigntrack is the industry leader in real estate marketing throughout Australia and New Zealand.
They offer solutions across the board for property, agency and personal marketing.
Our marketing and brand custodian
As our marketing platform of choice we’ve made available One Agency branded artwork templates for use by all offices and staff across our network. Collective use of these help protect One Agency’s brand identity, provide consist messaging to the market, and increase awareness of our services.
Interconnectivity
Campaigntrack is integrated with Box and Dice to provide your office with a complete end to end solution. This enables us to bring seamless efficiency across our sales processes and marketing activities. Freeing you up to do what you do best. Sell!
Free marketing advice
Stay up to date with the latest marketing insights and ideas.
Bespoke Media is an industry leading, award winning media & marketing agency specialising in the training, education and support when it comes to your branding & lead generation.
Led by an expert in this field, Nic Fren has close to two decades as a sales agent & owns a property management portfolio. Drawing on over a decade of success of marketing property on social media, Nic & the team at Bespoke Media provide all the tools, insights & trends to ensure your brand is looking good and delivering results.
Our agent portal, carefully crafted in line with One Agency values, hosts a library of marketing & lead generation collateral. Including ready made articles, pre-written email & SMS content as well as social media content & ongoing education. Regular updates into the portal ensures users are kept up to date with the latest news & trends.
Awards
Awards
Setting the benchmark
We are delighted to be regularly recognised by our industry and by our peers as we embark on a journey to dramatically change and revolutionise the real estate landscape.
- • One Agency was a finalist in the REINSW Excellence Award for Innovation.
- • Recognised by BRW “FAST 100” as the 82nd fastest growing business in Australia 2016.
- • 2017 and 2018 fastest net growth real estate network in Australia (source PTY Property).
Also, several of our individual offices have received awards such as an REIT Award for Excellence, Business Awards, Best Small Agency, Professional Services Award, Best New Business Award and many Rate My Agent and REB award winners.
Testimonials
Testimonials
What the industry says about us
One Agency has been recognised by the Real Estate Institute of New South Wales for it’s innovation and has developed a reputation based on successful results.
“Paul has shown great leadership in helping agents to build profitable real estate businesses. One Agency allows people who want to have control over their destiny to work independently and yet also receive the many benefits of being part of a group, with the backing of a national brand. It differs from other models by allowing the flexibility of being either a smaller one-person boutique agency or a larger operation, whatever you desire.”
> Tom Panos, One of Australia’s leading real estate coaches
“One Agency offered the opportunity to showcase my name within the brand, combined with a unique, fresh and professional image. This foundation offered flexibility without the major set-up costs and a smooth and quick transition allowing me to get on with what I do best!”
> Joanne Vines, One Agency member
“Paul Davies has not only provided a fantastic business model, but the follow through and generous ongoing support that he has given us has been extremely valuable — and above and beyond what we expected.”
> Chris Naylor, One Agency member
“I must say I am impressed with how professional you have presented “One Agency” and the outstanding services you provide to any prospective person wanting to start their own agency.”
> Rod Cartledge, The real estate trainer & coach
“Most real estate businesses run on a profit margin of less than 20%, many less than 10%. You wonder how they can survive if they’re paying their franchisor anything up to 15%. I really enjoyed speaking with One Agency CEO, Paul Davies. There’s a fresh and exciting energy here and it’s not hard to see why. One Agency is a comprehensive real estate business model whose time has come. A proven formula that produces awesome results at a fraction of the cost charged by the larger franchises and is attracting some of the best agents and offices in Australasia.”
> Ray Wood, Host & Presenter Top Agents Playbook
Next steps
Next steps
Want to know more
To further explore your interest in joining our rapidly expanding network, please contact us again as we would be delighted to hear from you.
Paul Davies
Founder & CEO
Telephone : +61 2 8039 2110
[email protected]
Clark Swan
Head of Membership
Mobile : +61 488 281 188
[email protected]