We’ve all heard the buzz words- AI, prop tech, and digital optimisation.
Whilst it feels like these concepts are kernels of space-age innovation predicted for somewhere far off in the future – they are in fact, already at work everywhere – particularly in the real estate industry.
Things are developing at warp speed. The question is, are you keeping up?
Andrew Colagiuri, CEO and founder of Australian digital document management system ‘FLK it over’ noted how the occurrence of Covid awakened the Australian property industry, pushing it to pivot more urgently to digital tools.
He stated that those that remained attached to ‘their paper’ struggled to keep up and were left behind by the more flexible operator.
“Their point of difference is their adoption of technology; you’ll find that’ll be the wave of change.” he said.
Simply put, whatever part you play in the real estate cycle, digital optimisation makes the process simpler, faster, cheaper and safer.
Emerging software allows more targeted lead generation, more informed market analysis, and more streamlined transaction management. Tasks that are manual and time-consuming can be automated and optimised and your customer engagement improved tenfold.
If you haven’t already emersed yourself in the latest prop tech developments, below are 7 tools you can adopt to avoid being left behind.
AI-powered chatbots and virtual assistants are revolutionising customer service while ML algorithms are helping predict property prices and identify investment opportunities.
A smart CRM is essential to your productivity and team collaboration – that’s a no-brainer. However, these databases get smarter and smarter all the time so ensuring you remain abreast of recent upgrades and add-ons is integral to keeping up with the growth curve.
Just like ‘Flk It Over’, prop tech now offers solutions to assist with electronic document management, signatures and storage. Clients can securely access information remotely while e-signatures enable complete digital workflow. This digital solution will save you time and trees.
Virtual Reality (VR) and Augmented Reality (AR) technologies are now transforming the way properties are showcased and experienced. These immersive technologies enable your clients to virtually walk through properties and visualise interior designs.
Drones offer a cost-effective and efficient way to gather data. High-resolution, detailed aerial imagery has proved an invaluable tool for accurate site assessments, property appraisals, and effective marketing collateral.
You can also meet today’s on-demand expectations by implementing AI chatbot technology on your website. This can give searchers instant access to answers on listings and neighbourhoods.
Targeted marketing can increase your relevancy by serving buyers customised property offerings expertly aligned with their preferences and search history. AI algorithms can analyse criteria against all available listings to show the best options automatically.
However you frame it, digital optimisation is the way of the future and prop tech is here to stay.
You can guarantee your opponents will be competing with you from the digital high ground – smarter, faster, cheaper and safer.
So now ask yourself, are you riding the wave of change?
Confidential Conversation
If you’d like a confidential chat about how the ONE AGENCY model and ONE PLACE can help you to make more and keep more in ‘24, book a call today.
Paul Davies is the founder and CEO of One Agency, which has more than 150 businesses throughout Australasia. During his 50-plus years in the industry, Paul’s biggest single insight is: it’s not what you make, it’s what you keep that counts.
If you love what you do but want to make a change – either to keep more of what you earn, shift to a more lifestyle focused operation and reduce running costs; I invite you to contact me at One Agency and discuss confidentially how our model, (less than $1000 + GST per month regardless of your GCI) may be just the answer to breathe new life into your career and future proof yourself.
“It’s not what you make, it’s what you keep that counts.”
‒ Paul Davies, Founder and CEO
Revised edition: Written by our Founder and CEO Paul Davies with a foreword by leading real estate coach and trainer Tom Panos, ‘How To Profit In Real Estate Business Ownership’ is compulsive reading for established and aspiring agents looking for a way to achieve success and maximise fee retention.
As founder and CEO of the fastest growing real estate network across Australasia, I offer real estate professionals an opportunity to reap the financial rewards of going it alone with the security and clout of an established brand. Talk to me and my team about your options.
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