Excerpt from an article published by REB online.
One Agency has reported bringing a significant number of licenses onboard in Australia and New Zealand in the first quarter of 2017, with additional growth for the next quarter predicted.
With 57 new businesses opening in 2016, One Agency announced 21 licenses have been signed up in the first quarter of this year, making it the brand’s best month in nearly a decade.
“It’s remarkable, given that some of our competition have been around for decades and some over a hundred years,” One Agency’s CEO Paul Davies said.
Mr Davies has predicted the second quarter will “be at least as productive.”
“We don’t take out full-page adverts or advertise on national TV or radio. We just quietly get on with our job of offering agents and office owners a better deal.”
“We don’t take out full-page adverts or advertise on national TV or radio. We just quietly get on with our job of offering agents and office owners a better deal.”
Founder & CEO
Mr Davies attributed the growth to word of mouth.
“We don’t hunt out prospective members and we don’t offer financial incentives to join, which we know others do,” he said.
One Agency’s head of membership for Australasia, John Stewart, said agents and office owners are “knocking down our door to join”.
He said the people One Agency have been attracting fall roughly into three categories:
- Employed agents who “[want] to stop sharing fees”;
- Existing franchise businesses who are “seeking relief from expensive franchise fees and operational restrictions”; and
- Independent business owners who are “seeking a stronger local profile, better branding and tools, together with camaraderie and information sharing across the group”.
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