One Agency looks back on another record breaking year across Australia & New Zealand as we enter the festive season.
“We are also celebrating our arrival in Fiji,” says Paul Davies, CEO & Founder, “with three offices pioneering the brand into the South Pacific region.”
Fiji is seen now as a stable internal real estate market and remains a very popular destination for overseas owners, especially in the Nadi, Lautola, Ba, Raki Raki western quadrant and on some of the many islands in and beyond the Mamanuca Group. One Agency will be represented by offices in Lautoka, Nadi and Flagstaff, in Suva.
“Our expansion across Australasia this past twelve months has been based around a mix of existing members expanding their businesses,” says Mr.Davies, “the arrival of market-leading agents wishing to remove themselves from the operating and income restrictions of larger offices and work alone, plus a substantial number of former franchisees and independent offices.”
“Of real note is the size and calibre of offices seeking to join us and these invariably create interest in similar nearby businesses who obviously watch their competitors! All up we can now boast over two hundred licenses allocated,” he says.
Amongst the innovations the company has delivered to its network this year is a members’ website holding templates of all of the brand collateral including stationery, property and agent advertising, marketing templates, reports, booklets and roadside signage. Members freely access the site, choose the required template, add their detail and send to printers, the media or signwriters. Another site carries all the company’s promotional materials that members can now purchase online.
A popular information-sharing, issue-resolving and referral tool, our members’ private Facebook Group, has again proved valuable to the network. A separate New Zealand Facebook Group was created early in the year to focus on Kiwi issues.
The business model continues to strike such a chord with educated realtors that we remain the fastest growing network in Australasia.
At the recent One Agency Annual Awards Dinner, over two hundred attendees celebrated the best of the best in the network at a glittering event in Darling Harbour. “Supported by sponsors from both countries, all categories were strongly contested and members tell us they’re already preparing collateral for the 2018 awards,” says Mr Davies.
Head of Australasian Membership, John Stewart recalls commenting at the end of 2016 that the company was so busy responding to enquiry that there had been no time to chase new members in any particular region, something most other brands must do to keep their businesses growing.
“I’ve often said that there are choices aplenty out there for aspiring real estate business owners or offices owners seeking change, but the model developed by Paul and Annie Davies, almost a decade ago continues to strike such a chord with educated realtors that we remain the fastest growing network in Australasia,” he said
“We still hold no fixation on numbers, remaining absolutely focused on keeping the model pure to ensure that our members receive outstanding branding and advertising collateral, access to leading tools and above all, are fiscally sound, irrespective of market conditions,” says Mr.Stewart.
“Paul is renowned across both countries for this simple but telling line; ‘In a real estate office, as in any business, it’s not what you make, it’s what you retain that matters!’ and we live by that mantra in every decision we make on behalf of our members and encourage them to drive their businesses by that rule.”
“The end result of such an approach is a sustainable business in any market conditions, something we and the network focus on even more determinedly as sales slow and local economies contract. We all plan on being here for a long, long time and the One Agency model delivers that potential more than any traditional franchise or co-operative business format,” Stewart added.
Mr. Stewart added that based on present projections, the company is on track to produce yet another record year of growth in 2018, this especially the case with some major initiatives which One Agency will roll out in early January.
The team at One Agency Head Office would like to wish you all a very safe and happy Christmas break and look forward to reconnecting again in the New Year.
T 1300 79 23 88
T +61 2 8039 2110 (International)
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