Tag Archives: BG Property Styling

Prepare their property for market
Property Market, Property Styling

Helping Vendors Prepare Their Property For Market

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How can you help your vendors work out what to spend to prepare their property for market?

As an agent you have to wear many hats when working with vendors and walking them through the process of listing and selling their property.

Here are some tips to help them to work out the best approach and budget for that. Before we talk about a magic figure, think about suggesting that they split it into three sections:

  • Money for the maintenance jobs they should have spent money on every year – ‘catch up money’.
  • Money for items they can re-fresh, upgrade and take with them – ‘take with you money’.
  • Everything else should be for the items required purely for presentation – ‘pre-sale presentation costs’.
As home owners, we always have a list in the back of our minds of ‘things I should have done around my house’. I believe that any owner we stop to ask could recite that list instantly! Homes absorb money every month of every year and if your vendors haven’t kept up with regular maintenance there will be a requirement to budget for catch up money.
 
This would normally go towards things like painting, general home repairs, replacement of cracked windows and the like. At BG Property Styling our owners can spend anything from nothing towards painting and just some man hours of maintenance, to hundreds of thousands of dollars – as an agent you will be well versed on what is required for the state the home is currently in and can help educate your clients towards fixing things up.
 
There are certain items we would always recommend that vendors buy and take with them. There are things that can be purchased with a professional’s help, which may save hire costs and look fantastic in their next home. 
Property makeover One Agency Belinda Grundy
Property Styling, Real Estate Business Network, Real Estate Franchise

How To Help Your Vendors Prepare For Market Presentation

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The bulk of any property success in the market lies on pre-sale strategies. With thorough planning and thoughtful execution, any property can be sold as soon as it enters the market.

So what’s the secret? It’s a combination of many things, location, street appeal, price point, current stock levels and quality marketing. A key factor can be in the vendor recognising the power and the rewards of a property makeover. But between the vendor and the property makeover specialist, what’s your role as an agent?

The Function of Detachment
You’ll come across vendors who believe that their property can be sold as it is. The challenge for you is to help them transition from being a homeowner to a seller. How? By helping them to change the way they approach the process. They are selling their home and therefore the property becomes a product rather than a home. Detachment involves dissociation – the act of distancing the owner from the property.

Homeowners value their home based on the emotions they invested on it. To start their transition, help them strip their home but leave the bare essentials intact. A little decoration won’t hurt but personal effects have to go.

The function of detachment is simple: it creates an opportunity for potential buyers to feel at home in the property. With personal effects an impediment, the property will only stay appealing to its original owners. The key is to allow buyers to feel emotional towards the property.