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ONE AGENCY expands its presence further on the NSW Central Coast

International real estate group ONE AGENCY has announced the opening of two new offices, part of the rollout of a dozen new licensees opening in the coming months. 

One Agency Founder and CEO Paul Davies has welcomed Joel Fletcher & Kristy Thomson to the group and believes the duo will have a significant impact in the region. 

Rebranding from Richardson & Wrench, Mr Fletcher & Ms Thomson were looking for a more flexible model that allowed them to build their business and brand, and to substantially reduce the fees associated with typical franchising. One Agency provides the backing of an international brand and the autonomy to run their own show. 

We’d spoken with a few brands, says Mr Fletcher and found the One Agency network had everything we needed, for a low fixed monthly fee. Any additional proptech is easily sourced from external providers very economically. Therefore I didn’t need, or want, to depend on a franchise to be up to date with industry related technology. 

One Agency Group blog why brand support is vital to your real estate business
Branding

Why brand support is vital to your real estate business

Behind every successful business is a successful brand ‒ one that’s taken time, effort and investment to create by establishing a good reputation, earning trust and providing a service (or product) that is valuable in the marketplace. And let’s not forget the investment in graphic design, that can help your business to stand out.

Coca Cola. Nike. Amazon. Google. Apple. These names are powerful because of their brand presence. People know who they are, and what they represent – and, most importantly, make buying decisions based on those perceptions. But to get to that level of customer awareness and market domination takes years; for those starting out from scratch, it can be extremely difficult to be seen in amongst a sea of well-established competition.

As for any industry, real estate has market leaders whose brands precede them.

So is your agency’s brand working for you the way it should be?

Simply put, setting up your own real estate brand will take a lot of time and money. You’ll be competing with agencies who have already done the graft and made themselves a household name in a particular suburb, city, state or even globally.