Tag Archives: Covid 19

Google Img PaulD

Group boss tells agents how to prepare for changes in 2022

The founder and CEO of One Agency has warned real estate professionals to start preparing for a very different and possibly slower market in 2022.

Paul Davies’ forecast, based on numerous indicators, price growth may slow in 2022. Traditionally, first in the capital cities and then the regions, and that days on market, accordingly, would increase. As a result, agents and principals will have to manage an environment with less turnover.

Mr Davies gave five reasons why he expected a slowdown in 2022.

“More stock is reportedly already coming onto the market. That means buyers can be more discerning and won’t have the same fear of missing out (FOMO) they experienced throughout 2021,” he said.

“Finance will become harder to get and more expensive. APRA tightened lending criteria in late 2021 and might do more tightening in 2022. Meanwhile, interest rates are likely to drift higher, continuing a trend that started in late 2021”.

“At the same time, there will be more talk about the Reserve Bank increasing the cash rate. That will be enough to dampen buyer confidence – even if the rate rise fails to occur.”

Mr Davies said the 2022 federal election would also negatively affect the market.

“If there’s one thing I’ve learned during my half-century in real estate, it’s that a lot of buyers suspend their decision-making before and after an election, as they wait to see how things will play out,” he said.

One Agency Group Blog Why Are So Many Agents Leaving Real Estate

Why Covid 19 has many agents thinking about leaving

Real estate has long been a ticket to easy money, of course the reality is VERY different.

Being part of a competitive industry that is subject to supply and demand market fluctuations means you have a fluctuating income. And, it can be challenging to stay on top of finances. As much as it is essential to prepare for rainy days, if you are not making a lot of money, this may not be possible.

The onset of Covid 19 and the economic and social implications of lockdown have brought the reality of this home to many.  Whilst some have re-evaluated their career choices and are considering leaving the industry, others took the opportunity to reflect on the way they operate in the industry.

While some people think that Agents keep every $ of commission they receive, the reality is very different. Whether you work within a franchised office, as a sole trader, or as a Principal, there are costs-for-doing business, and fee split responsibilities.  Whilst researching my book ‘How to Profit in Real Estate Business Ownership’ I found the cost to run many offices is as much as .90c in the dollar, leaving little margin for a rainy day.

During the lockdown period I spoke with many agents and business owners.