Category Archives: Real Estate Training

Real Estate Market

A New You In Real Estate – Claudio Encina

A new year a new YOU. This can be your year if you decide to play the best version of you because only you know you.

Your habits come from your daily activities compounded over time. And your activities are the result of the choices you make in the moment.

These moments are what I call ‘micro moments ‘ where the decision can make you a success or lead to failure. If I asked you what are you searching for everyday, most people’s answer would be ‘Happiness’. So, how do you find happiness each day?

The answer is really simple just play the best version of YOU every day.  And crushing these ‘micro moments’ that come up each day. You see people who play, breathe, live and perform the best version of themselves each day have a high level of ‘happiness’. That creates energy, attitude and begins to affect your results, because of your vibration. Vibration is everything!!

Real Estate Market

7 Steps To An Appointment Setting Breakthrough

Spring is just around the corner and you need to level up your focus on prospecting to build a good pipeline of potential sellers.

We cannot control the market. We can control ourselves and our businesses. We can control our thoughts.

My belief is simple: If our thoughts are positive, we will go out and take positive actions. If we take positive actions, we will succeed…regardless of market conditions! Agents who are setting and going on appointments between now and spring will create the foundation for success.

I want to give you specific ideas and techniques that will lead to a breakthrough in the amount of appointments you set.

The intention that we have for you is that you go on one or more hot appointment every single work day. Let’s begin by defining what an appointment is and then we will look at seven ways to set an appointment a day.

What is an appointment? My belief is that an appointment is any meeting that will positively impact your business. Specifically:

  • Sitting face-to-face with a motivated seller (listing presentation)
  • Working with a buyer who wants to buy
  • Meeting an expired listing
  • A face-to-face meeting with a past client, a centre of influence or anyone who can refer you business

Stop and think for a moment: How would your business be impacted if you went on at least one great appointment each work day? If you work 220 days in a year and go on 220 appointments, what would happen to your production? I am 99% certain that unless you are selling over 100 homes a year, your production would skyrocket.

My goal is to assist you in taking your business to the next level, so let’s look at the seven techniques for setting an appointment a day.

Real Estate Market

Real Estate Sales – How Proactive Are You?

The first quarter of the year has passed. How is it working out? Are you in flow?

Perhaps start by being totally proactive in the mornings . You see you can get 90 percent or more of your work done in the morning its called the Profit Zone!

How do you do this? Here some tips to make your mornings totally productive: 

First, I’m defining work as stuff that you do, important stuff. Ideally, meetings can be shoved out of the picture. 

Second, this approach is built on the Pareto principle. The Pareto principle states that 80 percent of your results come from 20 percent of your efforts. Getting your work done in the morning means that you can take a leaner approach to the important tasks–a smart approach.

1. Schedule your day the night before.
Every day, you should list all your tasks and when you’re going to do them the following day. You will not be productive unless you plan out everything you’re going to do the next morning.

Quick tip: Don’t schedule too much. Keep it simple such as going to smash 30 calls (old OFI books or past clients).

2. Clean your office the night before.
Clutter in your office creates distractions. A sticky note on your desk that says “Call Bob ASAP!” can throw off your whole day.

Showing up to work in a spic-and-span environment helps you to think clearer and work harder.

3. Wake up at an ungodly hour.
To really get stuff done, you’ve got to get up in time to make it happen.

I recommend anytime from 5:30 to 6:30 a.m. If your morning routine takes a little longer, bump your wake-up time back a little more.

Obviously, you’ll need to adjust your bedtime accordingly.

4. Exercise.
Scientific evidence shows that morning exercise can make us think better, work better, and become more productive.

I read a book from Harvard’s John Ratey – Spark: The Revolutionary New Science of Exercise and the Brain. He writes that exercise is essential for reaching “high-performance levels in intellectually demanding jobs.” Ps. Real Estate

A quick run or 30-minute yoga session in the morning can prepare you for a powerful session of getting stuff done.

5. Stick to your schedule.
Don’t let yourself get off the course that you’ve mapped out. You have a limited amount of time. Don’t ruin the schedule.

Take your schedule, allow it guide you, and you’ll be able to accomplish more.

6. Give yourself 20 minutes to reach flow.
Flow is when you’re in the zone. This happens when you are completely absorbed in your activity, single mindedly accomplishing things at a high level and rapid pace.

It takes some time to reach flow, so if you don’t feel productive or engaged in your work, just give it some time.

Real Estate Market

Claudio Encina: Change Your Mindset – Real Estate Listings

The start of September is usually the bumper season for real estate listings. 

Unfortunately this year has shown a decline of 20-30% of real estate listings, compared to the same time last year, according to CoreLogic.

For some agents this market is now a mental game – whether you take action or not will come down to your approach. Taking more action with calls or any type of prospecting to secure more listings with the wrong psychology is worthless.  

As far as your prospecting calls go, start with the right mindset and get yourself into a ‘state’ of mind – prospecting: hustle + fun = consistency = RESULTS!

Here are a few tips to get yourself and your head in the game for prospecting this spring:

  • Do something fun and happy before you get started. Being in a great state is key if you want to perform at a high level. Play your favourite pump up song, listen to an inspirational podcast or watch a motivational video on YouTube.

  • Connect with the end result and how you will feel after you have made the calls. It always feels good when you take quality action (aka action that produces a result).

  • Have an accountability partner and cheer each other on.
Tom Panos

Tom Panos: How To Win More Listings

“The agent who generates the most appointments will win,” says Tom Panos, a leading real estate coach and trainer.

Those who want success the most are the ones who end up with it.

“If you want to win more listings, you simply have to see more people. The agent who generates the most appointments wins in real estate – end of story,” he says.

Successful agents are not only ok with rejection; they use it to propel them to continue prospecting.

“Establish yourself in the market, not in the office. Other agents in your office do not pay your wages. Vendors pay your wages. Let go of the addiction of being liked by everyone.”

Tom Panos

Tom Panos Shares His Listing Presentation Strategy

Agents can use rivals’ listing brochures as a way to stand out in the lounge room and position themselves as local experts.

As a coach to some of the top million dollar agents across Australasia, here’s a listing presentation tip to differentiate yourself that has proven to work.

Firstly, you need to visit the open homes in your farm area, collect brochures, making notes about the properties – and then bring this portfolio of marketing material and analysis to the listing presentations.

Then the next time you’re at a listing presentation you can sit in front of a vendor and say: 

“I’d like to let you know that when your home comes on the market you will be in competition, not in isolation. My job is to make sure that I know everything about every home that you’re up against. Let me show you the homes that your property is competing against.”