In today’s marketplace the speed of response can often determine success. In real estate this rings particularly true, which can be both a challenge and an opportunity for real estate professionals.

Mark Thornton of One Agency Mildura has seized this opportunity, engineering a sophisticated, three-pronged lead generation strategy that not only meets consumer expectations but systematically fuels his agency’s growth. By leveraging the One Agency x Cotality (CoreLogic) instant Digital Property Report tool, he has created a powerful ecosystem that is delivering an average of 20 high-quality leads per week.

Recognising that potential vendors want instant gratification in exchange for their data, Mark partnered with a local digital marketing agency to build a process that delivers. This collaboration has transformed a simple advertising strategy into a dynamic lead generation machine.

The strategy combines video content, paid social media advertising, and strategic retargeting ads. This approach ensures that One Agency Mildura remains top-of-mind for potential clients at various stages of their decision-making process. The initial hook is often a targeted video on social media which drives traffic to a dedicated webpage offering an instant property appraisal.

“We identified that the moment a homeowner considers selling, they want information immediately. Waiting for an agent to call back the next day is no longer acceptable,” Mark explains.

“Our system closes that gap. The Digital Property Report tool allows us to provide instant, tangible value, which is the crucial first step in building trust.”

Once a homeowner submits their details, the automated workflow begins. The system instantly generates and sends the comprehensive Cotality (CoreLogic) property report. An automated SMS is then simultaneously sent, thanking the individual for their enquiry and confirming the report is on its way.

This immediate, multi-channel acknowledgement provides the instant gratification consumers expect, and positions One Agency Mildura as a highly responsive and technologically advanced agency.

The process doesn’t end there. In the following hours, a member of the team places a personal call to the lead. This is not a cold call; it’s a warm introduction to an individual who has already engaged with the brand and received value.

“This structured follow-up is where we convert interest into opportunity,” says Mark. “By the time we speak with them, they already know who we are. The conversation is about their situation, their needs, and how we can assist further. It’s a service-oriented dialogue, not a hard sell.”

This entire ecosystem is managed with remarkable precision. With the help of a lead tracking service, Mark maintains complete oversight of every interaction. All leads sync seamlessly into the office CRM, providing clarity across the team. Every touchpoint is tracked, and calls are transcribed and uploaded to the contact’s file, giving agents a complete history of engagement before they even pick up the phone.

The results extend beyond just sales and property management growth. The steady, predictable flow of leads has become a powerful recruitment tool for One Agency Mildura with top agents in the area taking notice of the sustainable business model Mark has built.

“Attracting leading talent is always a challenge, but when you can demonstrate a consistent stream of weekly leads, the conversation changes,” Mark notes. “I’m speaking with a high-performing agent right now, and our ability to provide opportunities from day one is a significant drawcard. It proves we have the systems in place to support their success.”

Mark Thornton’s approach in Mildura demonstrates that by combining the right technology with a meticulously executed marketing strategy, it is possible to build a predictable, scalable pipeline that drives success across all facets of the business. It is a clear example of how to transform a simple tool into a comprehensive engine for growth.

One Agency has today announced its international expansion into Papua New Guinea (PNG), led by seasoned local real estate professional Mr Kelly Cook as Principal and Licensee. This strategic move marks a significant milestone for the network, extending its footprint into a dynamic and high-potential frontier market.

Mr Cook brings an unparalleled depth of local market knowledge to the One Agency network, with a distinguished 25-year career in the PNG real estate sector.

After graduating with a Political Science degree, he entered the industry and progressed through senior roles, including serving as Sales and Marketing Manager and later General Manager for major real estate firms in Port Moresby. His expertise not only includes transactions; he has actively shaped public understanding of the property market as the host of a real estate television show and as a columnist for two of the nation’s major daily newspapers.

Paul Davies, Founder and CEO of One Agency, celebrated the appointment. “Expanding into Papua New Guinea represents a significant step in our international growth strategy. To do so with a leader of Kelly’s calibre and experience provides us with immense confidence.”

“His deep understanding of the local landscape and respected industry profile make him the ideal partner to launch the One Agency brand. We are thrilled to support him as he brings our agent-empowered model to this new market.”

The new One Agency office in PNG will launch with a core team of five, including an Admin and Operations Manager, Accounts Clerk, IT Marketing Assistant, Sales Consultant, and Property Supervisor. This foundational structure is designed to scale as the business grows, ensuring a high level of service from day one.

Mr Cook views the partnership with One Agency as the pinnacle of his career. “Joining One Agency for me is the ultimate achievement. The model’s focus on empowering agents aligns perfectly my business goals and the needs of our clients.”

The PNG market operates within a unique framework where foreign investment is channelled through state leaseholds, requiring expert navigation, a skill Mr Cook and his team are uniquely positioned to provide.

“PNG is entering a landscape defined by significant growth potential, driven by urbanisation and resource sector demand. While structural challenges like land tenure exist, the opportunities for strategic investment and development are significant.”

Mr Cook continued, “My team have all been hand-selected based on their knowledge of the local market dynamics, along with their professionalism and expertise. Buyers and sellers can be assured that they’ll receive friendly, knowledgeable service.”

One Agency is solidifying its presence on the NSW South Coast with the strategic expansion of its high-performing member, One Agency Elite Property Group.

The group has announced the opening of two new offices in Windang and Ulladulla, marking its fifth and sixth locations, and extending its comprehensive real estate services from Wollongong to Ulladulla.

This expansion signals a new phase of growth for One Agency Elite Property Group, which has established itself as a dominant force in the region. With over 500 sales in the past 12 months, the group has significantly outpaced their competitors.

The group’s exceptional performance was recently recognised at the One Agency Australasian Awards, held at Doltone House in Sydney, where they secured four major titles, including the prestigious International Office of the Year and Property Management Office of the Year. The team was also honoured with the Community Service Award for Australia, underscoring its commitment to the communities they serve.

The new Windang office will be led by newly appointed Director, Mr Adam Martin. With over 25 years of industry experience, Mr Martin brings a wealth of local knowledge and a trusted reputation in the Southern Illawarra region.

His award-winning career, which includes being named Agent of the Year by Real Estate Hot Topics, is built on strong community ties and a genuine passion for helping clients achieve their property goals.

“Joining the team at One Agency allows us to leverage the strength of a leading network while continuing our deep commitment to the Windang and Shellharbour communities. I am excited about the future and our collective ability to deliver even greater value to our clients,” said Mr Martin.

Further strengthening its coastal footprint, One Agency Elite Property Group has also acquired an established real estate business in Ulladulla, rebranding it as its new Ulladulla office.

The move welcomes the established Ulladulla team into the network and appoints Bawley Point local, Mr Ashley-John Hatch, as the Sales Team Leader, reinforcing the group’s dedication to local expertise.

Paul Davies, Founder and CEO of One Agency, commented on the expansion, stating, “The growth of One Agency Elite Property Group is a powerful example of what is possible within our network.

“Their strategic expansion and continued success demonstrate how driven leaders can build a dominant presence by leveraging our model of independence backed by strength. We are proud to support their journey.”

From its humble origins in 2017 with two directors, Mr Aaron Blackburn and Mr Matthew Crockett, the group has grown into one of the South Coast’s most successful real estate brands, now comprising over 90 professionals across six offices. Following their expansion into the thriving Nowra region in 2019, and the addition of highly experienced Director Mr Mark Stewart, the foundation is set for even more growth across the Shoalhaven and Illawarra district.

Mindy Powell-Hodges, One Agency’s Global Head of Membership, added, “One Agency Elite Property Group consistently demonstrates a commitment to excellence, not just in their results but in community building and operational innovation.

“Their expansion into Windang and Ulladulla is a natural progression for a team that sets the benchmark for performance and client service. They are a true credit to the One Agency brand.”

Pioneering real estate network, One Agency, celebrated a landmark year of growth and success at its annual Australasian Awards night, held recently at the prestigious Doltone House at Hyde Park in Sydney.

The event marked the network’s largest awards ceremony to date, with over 200 members and staff from across Australia and New Zealand gathering to recognise the outstanding achievements of the year.

CEO & Founder of One Agency, Paul Davies, highlighted the rapid expansion of the international brand, which welcomed 20 new offices in 2025, as well as the ethos driving the network’s success.

“This year’s awards night is a testament to the incredible growth and success of our network. It’s inspiring to see so many of our talented professionals come together to celebrate their achievements,” says Mr Davies.

“Our vision of independence backed by strength is what sets us apart, and tonight’s winners exemplify that spirit.”

The most coveted honour, the CEO Award for 2025, was presented to Isaac & Kay Nguyen of One Agency Forest Lake. This award recognises leaders who embody the One Agency vision, demonstrating exceptional leadership, innovation, and an unwavering dedication to both their own business and the wider network.

South Coast NSW powerhouse One Agency Elite Property Group had a triumphant night, securing wins in four major categories, including the distinguished International Office of the Year and Property Management Office of the Year. The group was also recognised for its deep community involvement, receiving the highly regarded Community Service Award for Australia.

Individual excellence was also celebrated, with Patricia Murphy of One Agency Goulburn named Sales Consultant of the Year for Australia. The equivalent honour for New Zealand was awarded to Angela Hunt of One Agency Real Estate Specialists.

The event was co-emceed by real estate industry leader and entrepreneur, Nic Fren, alongside One Agency’s Global Head of Membership, Mindy Powell-Hodges, who guided attendees through a memorable night of celebration.

“The energy and camaraderie at this year’s awards night were truly unmatched. It’s a privilege to celebrate the achievements of such a dynamic network,” said Mrs Powell-Hodges.

“Our success lies in our ability to empower principals to take control of their businesses, and tonight’s winners are shining examples of that empowerment.”

The 2025 awards underscore a pivotal year for One Agency, as its innovative subscription model continues to attract real estate professionals seeking greater autonomy and business success.

Pioneering real estate network, One Agency, celebrated a landmark year of growth and success at its annual Australasian Awards night, held recently at the prestigious Doltone House at Hyde Park in Sydney, Australia.

The event marked the network’s largest awards ceremony to date, with over 200 members and staff from across New Zealand and Australia gathering to recognise the outstanding achievements of the year.

CEO & Founder of One Agency, Paul Davies, highlighted the rapid expansion of the international brand, which welcomed 20 new offices in 2025, as well as the ethos driving the network’s success.

“This year’s awards night is a testament to the incredible growth and success of our network. It’s inspiring to see so many of our talented professionals come together to celebrate their achievements,” says Mr Davies.

“Our vision of independence backed by strength is what sets us apart, and tonight’s winners exemplify that spirit.”

A strong commitment to community was recognised with the Community Service Award for New Zealand being presented to One Agency Your Place. This award highlights the team’s dedication to making a positive difference in their local area, embodying the principle that a real estate business thrives when it actively supports and engages with the community it serves.

Individual talent was also on full display, with Cathy Myers of One Agency Select Realty being named New Zealand’s Sales Rookie of the Year, with the top honour for individual sales performance, Sales Consultant of the Year, awarded to Angela Hunt from One Agency Real Estate Specialists.

Leadership and business acumen were also celebrated, with Mike Goatley of One Agency Real Estate Specialists winning Selling Principal of the Year, acknowledging his dual success in not only achieving significant personal sales but also effectively leading and growing his office.

The strength of the One Agency model in New Zealand was further underscored by the office awards. One Agency The Property Specialists – Oamaru was named Boutique Office of the Year, a testament to their agility, client-focused service, and growing performance in their local market. While in the major office category, One Agency The Property Specialists – Dunedin took home the award for Large Office of the Year, recognising operational excellence and collective success of the high-performing team.

The event was co-emceed by real estate industry leader and entrepreneur, Nic Fren, alongside One Agency’s Global Head of Membership, Mindy Powell-Hodges, who guided attendees through a memorable night of celebration.

“The energy and camaraderie at this year’s awards night were truly unmatched. It’s a privilege to celebrate the achievements of such a dynamic network,” said Mrs Powell-Hodges.

“Our success lies in our ability to empower principals to take control of their businesses, and tonight’s winners are shining examples of that empowerment.”

The 2025 awards underscore a pivotal year for One Agency, as its innovative subscription model continues to attract real estate professionals seeking greater autonomy and business success.

In an increasingly complex property market, the role of a real estate professional extends far beyond simply listing and selling. True success lies in becoming a trusted advisor who can provide solutions to intricate client challenges.

A recent success story from Stephan Siegfried of One Agency Redcliffe demonstrates how leveraging the right partnerships can turn a potential obstacle into a life-changing opportunity for your vendors and buyers.

The challenge: Bridging the gap for retirees

Stephan was representing the sale of a local property, which attracted the interest of a retired couple. They were ready to purchase their next home but faced a significant hurdle: they had not yet sold their existing property.

As retirees, securing traditional finance to purchase before selling proved difficult, with most lenders unable to assist based on their circumstances. Their assessment required a focus on the equity held in their property portfolio, a scenario many banks are not equipped to handle.

This situation represents a common deadlock for many older homeowners who wish to downsize or relocate but are hesitant to take the risk of selling without having secured their next home.

The solution: A partnership that delivers

Understanding the complexities of the situation, Stephan connected the retired couple with Aussie Home Loans, one of One Agency’s key partners. This connection proved to be the turning point. The team at Aussie Home Loans was able to assess the couple’s financial position based on their existing equity, a specialist area that falls outside the standard lending criteria of many institutions.

“The ability to offer genuine solutions is what sets us apart in this industry,” says Stephan. “These buyers had a clear goal but couldn’t see a viable path forward. By putting them in touch with Aussie Home Loans, we provided them with an option they didn’t even know existed. It wasn’t just about selling the property; it was about helping them transition to the next chapter of their lives with confidence.”

Aussie Home Loans navigated the complexities and secured bridging finance for the couple, with unconditional approval arriving in just one week. This allowed them to purchase the Redcliffe property without the pressure of a quick sale on their current home.

Empowering agents to provide greater value

This success story highlights the immense value of the strategic partnerships One Agency fosters. These collaborations provide our members with a toolkit of solutions to better serve your clients, no matter their stage of life or circumstances.

Mindy Powell-Hodges, Global Head of Membership at One Agency, commented on the outcome. “Stephan’s initiative is a perfect example of our network’s ethos in action. Our model is designed to empower principals to run their businesses effectively, and a key part of that is providing access to partners like Aussie Home Loans who can offer specialist expertise,” she explains.

“When our members can solve complex client problems, they elevate their service, build lasting relationships, and strengthen their reputation in the marketplace.”

The ability to connect clients and buyers with trusted financial experts who can facilitate non-standard arrangements is a powerful differentiator. It demonstrates a commitment to success that goes beyond the transaction itself.

If you have a potential vendor who are unsure of their options, exploring solutions like those offered by Aussie Home Loans can unlock new possibilities and create exceptional outcomes for everyone involved.

One Agency has expanded its presence in New Zealand’s North Island with the opening of its newest office, One Agency Coastal Real Estate, in Gulf Harbour, Whangaparaoa. The office is led by passionate local agent Mr Craig Rawcliffe, who brings over two decades of honed industry knowledge and experience to the group.

As a Licensed Agent, Mr Rawcliffe has successfully completed hundreds of property transactions, delivering a trusted and proven formula that demonstrates his commitment to his clients.

Mr Rawcliffe’s decision to join One Agency was influenced by the brand’s unique and low-cost subscription model, which empowers agents and business owners to operate their own agency while retaining more of their earnings.

“With traditional franchise groups, I could be paying countless fees just to turn the lights on. At One Agency, I can re-invest those savings directly back into growing my business,” Mr Rawcliffe explained.

He also praised the striking brand and the flexibility to operate his business independently while being supported by the trusted, international One Agency network, “This model allows me to build my business my way, under a brand that’s recognised and trusted.”

Mindy Powell-Hodges, Global Head of Membership at One Agency, applauded Mr Rawcliffe’s decision to join One Agency, saying, “I’m thrilled that Craig has chosen to take control of his career by becoming a business owner.”

“Agents are increasingly realising they’re giving away too much of their commission when they could be running their own agency and keeping more of what they earn.”

The launch of One Agency Coastal Real Estate coincides with signs of growth in the local property market. The REINZ September 2025 Report indicates the median price for the Auckland region increased by 0.8% in September to $978,000 compared to the same time last year.[i]

Market activity is buoyant, with first-home buyers and owner-occupiers being the most active groups. Mr. Rawcliffe is optimistic about the months ahead, “Confidence is increasing among buyers, which represents a great opportunity for local sellers,” he noted.

“Homeowners considering a sale, whether now or in the new year, should be encouraged to start preparing today.”

With a wealth of market knowledge and highly focused negotiation skills, Mr Rawcliffe has built an impressive career on establishing relationships founded on trust.

“Success in real estate is based on relationships that have a solid foundation of trust,” Mr. Rawcliffe stated. “My role is to listen to my clients, find a solution that meets their expectations, and manage the process in an enjoyable, stress-free way.”

Since its introduction to the market in 2015, One Agency has grown to a presence of more than 23 offices across the country, reflecting its appeal among agents seeking independence and the support of a progressive, international brand.

[i] https://www.reinz.co.nz/libraryviewer?ResourceID=790

One Agency is celebrating a significant milestone: its 10-year anniversary in New Zealand. Since its establishment in 2015, the brand has demonstrated impressive growth, building a strong presence across both the North and South Islands and redefining the real estate landscape with its innovative subscription-based model.

Founder and CEO, Paul Davies, launched One Agency with a clear vision: to empower real estate professionals to become business owners and retain more of their earnings. This guiding principle has fuelled the network’s rapid expansion across Australasia.

The brand’s continued momentum is highlighted by the recent launch of One Agency Auckland Central, led by highly respected Principal, Moritz Muck, and his team.

Mr Muck, a dynamic leader with over two decades of experience in residential sales, property management, and commercial real estate, explained his decision to join the network. “The value and flexibility of the One Agency model made this decision straightforward,” he said.

“It’s not often you find a brand that allows you to retain control of your business while providing such a powerful platform.”

The transition for the Auckland Central team was streamlined by ONE PLACE, One Agency’s proprietary portal and app. This all-in-one hub consolidates marketing, lead generation, and business support, enabling Mr Muck and his team to reduce overheads and accelerate their capacity to scale.

Mindy Powell-Hodges, Global Head of Membership at One Agency, noted that the appointment of high-calibre leaders like Mr Muck reflects the increasing demand for a more progressive business model. “This is another example of how our model is attracting top-performing businesses that want freedom, profitability, and support without compromise,” she stated.

The decade of success is also being celebrated by some of the network’s foundational members. One Agency Select Realty, one of the first offices established in New Zealand, has seen significant transformation over the last 10 years.

“Our partnership with One Agency has been transformational for both our business and our clients,” says Mr Elman Avallone, Principal of One Agency Select Realty.

“The ability to operate independently while benefiting from the support and resources of a larger network has given us a significant edge in the market. It’s allowed us to provide a more personal and tailored service to our community while also achieving sustainable growth for our business.”

The successful and longstanding office marked the anniversary with a unique community initiative. Throughout October, the One Agency Select Realty team are offering local homeowners a 10% discount on their sales commission, a move that has resulted in the listing of numerous outstanding properties across the district. This success comes as the impacts of recent OCR cuts are increasingly felt across the country, noted by increased sales counts nationwide in September, as highlighted by REINZ.[i]

With over 20 offices now operating in New Zealand, the One Agency model offers a compelling alternative to traditional franchise systems. The simple, cost-effective subscription allows agents to become owners of their own agency with the full backing of an international brand.

The unique structure empowers business owners to retain more of what they earn, positioning One Agency as a truly disruptive and effective solution in a crowded franchise environment.

[i] https://www.reinz.co.nz/libraryviewer?ResourceID=790

One Agency Select Realty is proud to announce that Mr Brendon Heenan, one of the Kapiti Coast’s most distinguished and recognised real estate professionals, has joined its ranks.

Formerly the number one national agent with his previous group, Mr Heenan brings a career defined by national awards, record-setting results, and a formidable reputation to the One Agency network.

Joining him is his wife, Kath, forming the dynamic ‘Team Heenan’. Together, they represent over 30 years of combined industry experience, having established themselves as a trusted household name renowned for achieving outstanding outcomes for clients in Otaki and the surrounding areas.

For the Heenans, this move represents a strategic step towards gaining greater independence while leveraging the strength and resources of an established network. It allows them to enhance their personal brand and service offering with the backing, support, and extensive marketing reach of One Agency Select Realty.

“Brendon’s results and reputation speak for themselves,” says Mr Elman Avallone, Principal of One Agency Select Realty.

“I am proud to welcome Brendon and Kath. They bring not only incredible experience and energy but also a deep commitment to their clients and community. With the backing of One Agency, they’re perfectly placed to deliver even more for local homeowners.”

This sentiment is echoed by One Agency’s leadership, who view the partnership as a significant development for the established brand.

Paul Davies, CEO and Founder of One Agency, commented, “Brendon and Kath’s reputation for excellence and their commitment to their clients align perfectly with the values of One Agency. We’re thrilled to have them on board.”

The Kapiti Coast property market remains resilient, with the REINZ August Report showing a current median sale price of $770,000—a 1.3% increase compared to the same time last year[i].

While the number of properties sold has decreased compared to August 2024[ii], the market across the Wellington region has seen a notable rise in first-home buyers. This surge is likely driven by recent cuts to the Official Cash Rate, making homeownership more accessible for new buyers.

With their proven track record and the robust support of One Agency Select Realty, Team Heenan is positioned to continue delivering superior results for homeowners across the Kapiti Coast District.

[i] https://www.reinz.co.nz/libraryviewer?ResourceID=787

[ii] https://www.reinz.co.nz/libraryviewer?ResourceID=787

One Agency is proud to celebrate the 16-year anniversary of One Agency Tina Lee, one of the first 10 offices to join the innovative subscription-based real estate group in 2009.

Tina Lee’s journey with One Agency began with a vision to break free from the constraints of traditional franchise models. Over the years, she has built a thriving business that combines the independence of running her own boutique agency with the support of a globally recognised brand.

Reflecting on her 16 years with One Agency, Mrs Lee shared; “It’s the freedom that I can run my business my way and the support I need is only a phone call away. It gives me the flexibility of running an independent business with the backing of a recognised, international brand.”

Mrs Lee’s real estate career began in 2004 with a mission to deliver exceptional service and help her clients achieve their property goals. While her business base is in Chatswood, One Agency Tina Lee represents clients in sales and property management across Sydney’s North Shore and beyond.

“Eighty per cent of my business comes from referrals and repeat clients,” says Mrs Lee. “Often, tenants move on to become landlords themselves, then they invite me to be property manager.”

A long-time local resident, Mrs Lee’s intimate knowledge of the area, combined with her ability to connect with clients from diverse backgrounds through her fluency in English, Cantonese, and Mandarin, has been instrumental in her success. In the past 12-months alone, she has achieved a remarkable 27 median days on market*, significantly outperforming Sydney’s median of 39 days*.

Mrs Lee’s family has also become an integral part of the business. Her husband, licensed real estate agent Ennio Leung, and her son Gabriel Leung, a rising star in the industry, work alongside her to deliver exceptional results.

Recently, Tina and Gabriel achieved a standout sale for a contemporary family home at 120 Macpherson Street, Cremorne. The light-filled two-storey residence, complete with heated pool and EV charger, sold for $4,750,000 after an extensive campaign attracted significant interest.

Paul Davies, Founder of One Agency, praised Mrs Lee’s contributions to the network, saying, “Tina Lee embodies the spirit of One Agency—independence, excellence, and a commitment to delivering outstanding results for clients.”

“Her success over the past 16 years is a testament to her hard work, dedication, and the unique advantages of our subscription-based model.”

Mindy Powell-Hodges, Global Head of Memberships at One Agency, added, “Tina’s journey is an inspiring example of what’s possible with One Agency. Her ability to combine the freedom of running her own business with the support of our international network is exactly what makes our model so powerful. We’re thrilled to celebrate this milestone with her.”

One Agency’s subscription-based model continues to gain popularity as the subscription economy grows, recruiting more than 18 offices already in 2025. By allowing agents to retain 100% of their commission while benefiting from the support of a recognised international brand, One Agency empowers real estate professionals to build their own successful businesses on their terms.

One Agency is thrilled to announce the opening of its newest office, One Agency Circular Head, led by successful real estate professional Carlton Heres.

Based on the North West Coast of Tasmania, Mr Heres brings over eight years of experience, a deep connection to the Circular Head community, and a proven track record of exceptional service and client satisfaction.

Having already made his mark as a trusted advisor in the region under the One Agency banner, Mr Heres has now taken the exciting step into business ownership, noting the ability to operate independently with the recognised brand as a major driving factor in his decision.

“I have lived and breathed the One Agency model for a number of years, and there was no question in my mind—it was the only way to embrace independence,” said Mr Heres.

“Knowing that I have the support of a brand I know intimately, and trust innately, fills me with confidence for the future.”

Paul Davies, CEO and Founder of One Agency, expressed his confidence in Carlton’s ability to elevate the brand in the region. “I have every faith in Carlton’s ability and support him to take the brand to new levels in his area.”

“His decision to step up to ownership within the One Agency network is testament to the strength of our brand.”

The launch of One Agency Circular Head marks another milestone in One Agency’s continued growth across Australia and New Zealand. The subscription-based model allows agents to retain 100% of their commission while enjoying the backing of a globally recognised brand and a network of like-minded business owners.

Mindy Powell-Hodges, Global Head of Memberships at One Agency, adds; “Carlton’s journey from agent to business owner is a shining example of what makes One Agency unique.”

“Our model empowers talented professionals like Carlton to take control of their careers while benefiting from the support of a trusted international brand.”

With Carlton Heres at the helm, One Agency Circular Head is set to deliver the same high level of service and commitment that the community has come to expect, while embracing the independence and innovation that define the One Agency brand.

One Agency has been named a finalist in the Major Network of the Year category at the 2025 Real Estate Business (REB) Innovation Awards, a recognition that underscores the network’s accelerating growth and challenger position in the Australian real estate sector.

Unlike traditional franchise models, One Agency operates on a subscription basis, giving agents and principals greater flexibility and transparency.

Over the past 12 months the group has pushed its recruitment by opening new 20 new offices across Australia and New Zealand by the end of October and significantly extending its national footprint.

Powell-Hodges’ arrival as Global Head of Membership has coincided with a period of rapid acceleration for the network, marked by the roll-out of industry-leading technology, expanded events, and a step change in recruitment. Central to this growth is One Place, the company’s proprietary technology platform.

Designed as a single hub for members, One Place connects the network with resources for media, marketing, public relations and business operations. It has been described internally as a unifying force, ensuring consistency while reducing costs and time for agents.

“This is validation that One Agency’s model is resonating across the industry,” Paul Davies, ONE AGENCY CEO said.

ONE AGENCY is entering 2025 with significant momentum, announcing the launch of five new offices across New South Wales, Queensland, and Western Australia in the coming weeks. This expansion reflects the network’s ongoing success in attracting top-tier real estate professionals seeking a flexible, fee-free model that empowers them to build their own businesses.

Paul Davies, CEO and Founder of ONE AGENCY, highlighted the significance of this milestone:

“The launch of five new offices, spanning three key states, underscores the strength of our value proposition and the demand for our unique approach. We are proud to welcome these new members into the ONE AGENCY family as we continue to grow and innovate.”

In addition to geographic expansion, ONE AGENCY is set to revolutionise its support for members with the introduction of cutting-edge technology. These tools, integrated into the proprietary ONE PLACE platform, are designed to streamline operations, elevate marketing efforts, and provide members with a distinct competitive advantage.

ONE AGENCY has announced the appointment of industry leader Mindy Powell-Hodges as Global Head of Membership a key strategic move aligned with the group’s commitment to growth, innovation, and exceptional support for its members. Ms. Powell-Hodges will assume her new role in 2025, bringing extensive expertise in network development, brand enhancement, and real estate leadership.

Ms. Powell-Hodges joins ONE AGENCY following a successful career in senior network leadership roles, where she played a pivotal part in driving growth, enhancing franchise operations, and supporting thriving networks. Known for her ability to foster network expansion and deliver high-impact growth strategies, she is eager to bring these experiences to ONE AGENCY, delivering fresh initiatives and strategic guidance.

Paul & Annie Davies, Co-Founders of ONE AGENCY, expressed their confidence that Ms. Powell-Hodges will be instrumental in leading the network’s next growth phase.

ONE AGENCY announces a series of strategic expansions and new additions that set a robust tone for the new financial year.

The network welcomes three new offices and celebrates the significant growth of existing ones, reflecting its unwavering commitment to excellence and innovation in real estate.

Karen Mitchell and Kath Blake now head ONE AGENCY Yarrawonga Mulwala in Victoria, bringing their extensive experience and local market knowledge to the network. In Sydney’s West, Mahesh Raj has launched ONE AGENCY Your Property, further expanding the network’s reach into Western Sydney.

The network also celebrates the expansion of established offices. ONE AGENCY Sunshine Coast Hinterland in Queensland is a second office for Danny O’Donnell from ONE AGENCY Burleigh Miami, as a result of growing demand for the area.

Additionally, Judy Celin has taken the helm at ONE AGENCY Wodonga. Located on the border of Victoria and New South Wales, succeeding Rob Groat, formerly ONE AGENCY Albury Wodonga, Judy’s leadership is expected to bring fresh energy and continued success to the office.

Paul Davies, Founder and CEO of ONE AGENCY, attributes the network’s rapid growth in 2024 to the group’s innovative media and marketing portal ‘ONE PLACE’.

Just like a prize aged wine, in an ideal world employees should be considered appreciating assets, meaning they produce more and more value over time.

Granted, sometimes poor hiring might leave you happily shuffling a mismatched team member out the door with a sigh of relief but in the majority of cases, it’s employee dissatisfaction that is the number one cause of retention failure.

And so it is in real estate, where the revolving door of staff turnover could give you whiplash on any given day.

Domonic Thompson, National Head of Real Estate with Macquarie Business Banking states;

Four years on from the Covid apocalypse, the real estate industry has moved forward in leaps and bounds, hardly wavering under the crippling uncertainty of a global pandemic.

Whilst agents were seconded with a jarring immediacy to their digital bunkers, they were quickly buoyed by the fact they could still efficiently conduct business.

With this revolution in ways of working, emerged a renewed understanding of the power and reach that social media platforms such as Facebook, Instagram and Tik Tok could have.

Today, these platforms remain an increasingly essential tool for promoting listings, generating leads, and building a competitive brand.

It’s proven, agents quickly lose visibility in the marketplace if they aren’t adopting the most current advertising trends and keeping their image fresh. 

But let’s face it, it’s a full time job!

Have you thrown your hands up in despair trying to stay ahead of the curve?

….Floundering in obscurity, whilst your competitors are creating slick visual content and spruiking their personal brand like a BOSS?

Having been in the industry for over 50 years, nobody knows the importance of an effective digital presence like One Agency CEO, Paul Davies.

Paul understands not everyone has a marketing mind so he has made it his business to offer his members the best resources to keep them on track.

The holidays may have become a distant memory, and for some of us the enthusiasm for the shiny goals we set for the year may also be fading. 

If one of your goals for 2024 is launching your own real estate business or switching brands – but you have started to think it might be too hard to do it alone, this might re-ignite your enthusiasm. 

At One Agency there’s NO no fee splitting or reporting to head office. Imagine how that would positively impact your life!

Imagine a business that’s simple, effective, and economical – that’s what One Agency offers. 

Have an office or choose not to, it’s up to you. Utilise apps and outsourcing, or have staff. Grow a rent roll to build an asset, and pay no other fees to head office – or not. It’s up to you.

You do business the way you like to do business. Make it enjoyable and make it profitable.  

This is what Paul Davies, Founder and CEO of One Agency has to say about setting up for yourself. 

“For twenty years, I was a franchisee and there were lots of restrictions and fees –  I called them a success tax. I only wish One Agency had been around twenty years ago when I was setting up my own real estate offices because honestly it’s a no brainer.”

Perpetuating the nail-biting suspense of a horror movie, it’s a silent enemy that could infiltrate your business at any moment.

Increasingly active in the Real Estate space, cybercrime is wreaking havoc with more and more unsuspecting victims.

But why the property sector and why you?

The reality is, the property industry has a unique set of weaknesses that open doors for criminals to skim data, redirect funds and disable computer systems with raging success.

In early 2023 Sebastian Mill, leading Australian SaaS technology platform ‘InfoTrack’s  Chief financial Officer, outlined the growing risk to the industry, not only for business owners but their clients as well.

We’ve all heard the buzz words- AI, prop tech, and digital optimisation.

 Whilst it feels like these concepts are kernels of space-age innovation predicted for somewhere far off in the future – they are in fact, already at work everywhere – particularly in the real estate industry.

 Things are developing at warp speed. The question is, are you keeping up?

Andrew Colagiuri, CEO and founder of Australian digital document management system ‘FLK it over’ noted how the occurrence of Covid awakened the Australian property industry, pushing it to pivot more urgently to digital tools.

He stated that those that remained attached to ‘their paper’ struggled to keep up and were left behind by the more flexible operator.

Real estate is a competitive space, and success hinges on lead volume and quality – driven by high brand visibility. 

ONE PLACE, is a platform that delivers all the tools agents need to drive their success. It was envisioned by ONE AGENCY founder and CEO, Paul Davies, during the Covid lockdowns of the early ‘20s, and was built by Nic Fren’s Bespoke Media Group. 

Award Winning Platform

Since being launched to the network’s members it has emerged as the unrivaled platform in its space. Evidenced by picking up numerous industry accolades including a 2024 Real Estate Business (REB) awards’ finalist position for ‘Training & Education Program of the Year’ (Bespoke Media); and winning the Social Media Marketing Institute of Australia & New Zealand’s ‘Best Social Media App or Tool’ at their 2022 Awards.

As a real estate principal, you’ve invested time and passion to grow your business. However, with client expectations, increasing numbers of established businesses rebranding as independents, and the explosion of prop-tech, has your current brand reached its sell-by date?  

One of the most significant post-Covid changes to our industry is being powered by the explosion of prop-tech. We have seen a wave of agents and businesses leaving established brands to launch independently. 

If your current situation is feeling a bit stale, then starting afresh by hitting your market with a rebrand may be something, you too have considered. 

For some, it’s an exciting idea. Leave the fee splits, reporting, and other head office decrees about how your business must be operated behind you and finally be free ‘to do things your way.’

However, it pays to be mindful that a full rebrand comes with a lengthy to-do list detailing what your brand stands for: your logo, colour scheme, and all the marketing elements. A brand requires you to create an impactful presence across online and print media, not to mention shops, signage, flags, pointer boards, stationery and motor vehicles. And, that list comes with a hefty price tag!

Invariably, the reality of completing an effective rebrand doesn’t hit home until you’re neck deep in the process. You will be working through tens (if not hundreds) of creative templates across a myriad of marketing and advertising mediums before you even consider office requirements.

This is, of course, an expensive and time-consuming process that takes you away from all-important dollar producing activities. 

Instead of having your focus on your team and client needs, your attention will be taken up keeping abreast of a complex project with multiple stakeholders. From brand experts and advertising specialists to graphic designers and copywriters. If you operate as a single office or small independent network, it’s a BIG undertaking.

The good news is, there is an alternative to the full-on approach of a full-on rebrand.

The One Agency network was designed to be an easier and more cost-effective alternative to going it alone with a full re-brand. As Founder and CEO, Paul Davies said,

Whether you’re starting out in the industry or trying to build-up an existing real estate business, success is not much about luck but everything to do with smarts and effort. You need to be clear and focused on your vision –  what success looks like for you. Then set some milestone goals and work towards them.

Here are some of our tried-and-true tips to achieving success, and profit.

1. Use your time doing what you do best

When businesses are in their infancy, owners can fall into the trap of wanting to ‘do it all’ themselves to avoid expenses.

However, chances are that it’s either listing and selling or people management that are your core skills ‒ focus on them. For the rest of the tasks that need doing – either find part-time help or outsource. These days there are also a lot of apps that can fill in the gaps in your skill-set and save time. 

2. Know your stuff

As a real estate professional, it is crucial to ‘know your stuff’. Sure you know what’s going on property value wise in your area but it’s also important to understand social and demographic insights locally and more broadly. It’s this knowledge that will help you cement your place as an industry expert.

Real estate industry professionals are an incredibly generous group of people so choosing just one winner for a Community Service Award is always a tough gig! At our last awards, the submissions were so incredible the ONE Agency group’s international network couldn’t split two of the finalists so the award went to both offices, for their wonderful efforts.

One Agency Mildura, and One Agency Gympie.

If making more sales this financial year is your number one goal,  I challenge you to reconsider.

Instead, set yourself the goal of making more profits,  because it’s the amount of income that makes it into your pocket that determines the quality of your life.

Try this exercise and see how it makes you feel.

Below these words you will find an income calculator. Punch in last financial year’s GCI. Wait a nano second and you’ll find out how much of that gross income would have been available to you IF you were running your sales through One Agency.

INCOME CALCULATOR

Significant difference, isn’t it!

From its inception, amidst the challenges of the 2008 global financial crisis, One Agency’s unique business model (envisioned by Paul and Annie Davies), has grown organically across Australia, New Zealand and Fiji.

Our pioneering brand is best known for introducing Australia’s first fixed-fee real estate model, and providing agents with the flexibility to operate from a shop front, private or home office. At the time, this positioned One Agency at the forefront of industry innovation. 

Now, as we start 2024, our network is home to over 700 industry professionals. 

In 2023 we continued to lead the industry with the introduction of “ONE PLACE.”  A platform provided for our members that empowers them with all the marketing tools, service provider access, lead generation, and training they need to grow their own thriving businesses, CEO Paul Davies said,

Welcome to 2024, hope it’s a brilliant one for you.

So, how did 2023 finish up?  Hopefully you smacked the goals you set this time last year out of the ballpark.  But if you didn’t score as many goals as you’d have liked, take heart – you probably did better than most considering that 65% of people give up on a goal within a month.

One of the things that helped me grow my real estate businesses – and there’s been a few over my working life – was utilising quiet time during the summer break to reflect and review my goals.

What do you want?

Knowing what you want to achieve in the longer term, and then setting targets along the way is key to remaining motivated and in control in any area of your life – fitness, health, relationships, wealth building, business and career. However staying the course – particularly if we are in pursuit of something that lies beyond our comfort zone, is invariably the hardest part.

Taking the time to regularly review your progress against milestone targets  – even just a ten-minute brainstorm with a pen and piece of paper can keep you motivated or help you get you back on track.

Have you thought about stepping up from agent to business owner? An exciting and scary thought, right?!  Here are 5 tips to help you on your way.

First, if you have been in the industry long enough to understand ‘what it takes’ to win listings and maintain excellent relationships with your clients, then you have what it takes. Don’t make the mistake of thinking you need years and years of experience. 

Second, you need to be open to seeking advice from those who have ‘been there and done that’. An obvious way to do that is to join a brand. By joining an established brand, you’ll receive assistance to get set-up and running. This will allow you to focus on growing your business and maximising your profits. Hiring a business coach and a property management consultant are also smart ways to become a better, more successful principal.

Third, consider building a rent roll. A rent roll can become the foundation of your business. It provides consistent income, regardless of market conditions. Plus, a rent roll is a saleable asset. You’ll also benefit from the extra signage in your local market – more signs, more marketing and more exposure, thereby growing your brand. 

Fourth, you need to remember the saying that One Agency founder and CEO Paul Davies has become famous for

We are delighted to share the news that ONE AGENCY has been selected as finalists for an impressive NINE awards at this year’s Real Estate Business awards (REB Awards)!

In 2023, our dedicated members have been consistently recognised for their outstanding contributions throughout the industry. We are proud to announce our finalist positions:

Industry Thought Leader of the Year 

Paul Davies – CEO of One Agency 

Innovator of the Year – Company 

ONE AGENCY

Sales Office of The Year – Regional 

One Agency Gympie

BDM of the Year – Property Management 

Tim Castro, One Agency Port Macquarie Wauchope 

Office Administrator of the Year – Regional 

Alyssa Morris, One Agency Port Macquarie Wauchope 

Property Manager of the Year – Regional 

Simone Fogarty, One Agency Orange 

Cherish Hobman, One Agency Port Macquarie Wauchope 

Rising Star of the Year 

Jacob Hurrel, One Agency, One Agency Port Macquarie 

Sales Agent of the Year – Regional 

Lisa Russell – Duncan, One Agency Port Macquarie 

Heading into 2024, business owners and agents will have to examine expenditure in order to maximise what they get to put-in-their-pocket. 2023 saw the cost of living and doing business increase, and listings and managements became more hard-fought for.

This meant there was a bigger bite into the traditional industry success metric of GCIs and our incomes didn’t go as far –  and 2024 won’t see that change.  It’s times such as these that it makes sense to be more excited about what you keep NCM (Net Commission Me) rather than GCI. Sure GCI is a wonderful vanity metric because it sounds so BIG but it’s not what pays your bills and enhances your lifestyle.

Founder and CEO of One Agency, Paul Davies has highlighted a clear distinction between sales and profit. His mantra has long been “It’s not what you make, it’s what you keep that counts”.  It was a driving influence on the design of his flat fee model when he created the One Agency brand in 2008.

For over 15 years he has encouraged business owners and agents to keep their focus on their profits, and not just look for more sales in order to improve their disposable incomes.

Paying closer attention to your profits means evaluating your ongoing expenses. Taking the time to determine what’s essential versus what’s ‘nice to have’ is a great way to reduce outgoings thereby instantly boosting profits – your NCM. 

One of the biggest impacts to increased profit an agent or business owner can enjoy is to switch to a flat fee model. And One Agency network members do just that– increase their profits substantially by making the switch, without working longer or harder. This is THE reason One Agency was created in the first place.