Tag Archives: real estate business

Trevor Manwarring One Agency
One Agency Manwarring Property Group, Real Estate Agent, Real Estate Brand, Real Estate Business Network, Real Estate Franchise

Real Estate Business: We Ask Trevor Manwarring Why One Agency?

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Each month we interview ONE of our members to discover their story and have them share their experience with us.

Under the spotlight this month is Trevor Manwarring from One Agency Manwarring Property Group in the Northern Rivers region of NSW, where he covers the areas of  Wollongbar, Alstonville, Goonellabah, Ballina and Lismore.

Trevor has worked in real estate sales for 19 years and he joined One Agency in September 2013. We asked Trevor to share his experience with us.

What do you love about your work in real estate? What drives you?
Helping people, whether buying or selling. I enjoy being able to help by taking away a lot of their stress and by guiding them in the right direction.

What attracted you to the One Agency business model?
I was in a position to stay where I was working at another agency and get no further ahead or go out and do my own thing, so I heard about One Agency and I contacted Paul Davies by phone. After a long discussion he convinced me to go to Sydney to one of their conferences to speak to other members that were already involved with the group as well as to get to meet Paul in person. The thing that impressed me the most was Paul’s vision and he also was quite particular on who joined the group to protect the name and its members. When I finished the conference I had no doubt about my future with One Agency and joined approximately one month later.

How is the brand working for you?
The brand has been excellent, people comment all the time how sharp it looks and how it stands out from our competitors. We even find that older people find it easier to read with the One Agency colours!

Would you recommend One Agency to others?
Yes, definitely. I always speak highly about the back up from Head Office and all of the other members, you only have to email or *Facebook or even call and there is always someone there to help. At One Agency we are all ONE. 

* One Agency has a closed Facebook Group Page where members can share ideas and knowledge between themselves, it’s a useful tool.

What do you think keeps your prospective vendors awake at night when they are considering listing their property?
Which agent should I be trusting with my biggest investment that I own to not just sell it, but to give the service and feedback that they expect and the best value in todays market.

Sandy Morris One Agency
Job Security in Real Estate, One Agency Agents, Property Franchise, Real Estate Brand, Real Estate Business Network, Sandy Morris

One New Member – Sandy Morris Talks Business Set Up

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Sandy Morris joined One Agency in April 2014 and is the Principal of One Agency Sandy Morris in Canberra. 

She initially heard about One Agency through a former colleague at a large agency who had made the move and with his encouragement Sandy took a look at the One Agency business model.

‘The decision to join One Agency was not one that I made lightly. I had a great offer to join one of the other large agencies in town but I put quite a bit of thought into what I wanted to get out of the next 10 years in real estate. The freedom to run my own business the way I wanted to run it was the deciding factor for me.’

Once the decision had been made the rest flowed very smoothly for her.

‘Head Office took over and provided me with everything that I needed to get myself started and I had some very supportive vendors that followed me to One Agency so that was a nice start and I am thrilled with how it is going now.’

Sandy set up her business at home and the team at head office organised all the stationary, signboards, sold stickers and branding, helping to keep the whole process simple.

News from One Agency Real Estate Group
Events, One Agency Conference Queensland 2014, Property Business Brand, Real Estate Brand, Real Estate Business Profit

One Agency News from Head Office – May 2014

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In One Agency News for May 2014, we’re pleased to announce the details of our next One Agency conference. Are you planning on coming along?

It’s a great way to connect with our growing family of members and find your voice in our growing brand.

This time we’re hosting it in Queensland and extending it from a one day event to a two day extravaganza!

Keynote speakers will include Gary Pittard from the Pittard Training Group and industry marketing authority Tom Panos. Tom is the Real Estate Advertising Director for News Ltd and is one of Sydney’s leading real estate auctioneers. 

Tom is regarded as Australia’s premier authority on Real Estate marketing and considered by his peers and Australia’s leading real estate agents as the No. 1 educator and thought leader in his field. We are excited to have enticed him back to us for this event.

Housing Affordability
Commission for real estate agents, Job Security in Real Estate, Property Business Network, Real Estate Business Profit, Real Estate Commission, Real Estate Trainers, Tom Panos, Wages for real estate

Tom Panos – Real Estate Myths Debunked

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In this blog, taken from Real Estate Business Online, Tom Panos busts some common myths about real estate:

Myth #1: The most successful real estate salespeople are born, not made
Fact: Incorrect. Yes, a good agent may have a tendency and inclination to be a savvier negotiator with better people skills, but these are things that can be learnt and nurtured. Research shows that at a maximum, people are operating at 50 per cent of capability which means the majority of human beings are not realising their potential.

Myth #2: Agents that write $1m in gross commission do a lot of cold calling
Fact: There is no evidence that seven figure agents do cold calling. Seven figure agents run an attraction business that is built on momentum; their prospecting is best defined as either “warm” or “smart” calling. They simply are nurturing contacts they already have. In marketing this is called “lead nurturing”. At one stage they did have to do cold calling, but most of these agents have got to a level where they are having more calls come in than calls go out.

Commission for real estate agents, Job Security in Real Estate, Property Business Brand, Real Estate, Real Estate Commission, Real Estate Franchise

Real Estate Business – Is FEAR Holding You Back?

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As the Managing Director of One Agency I talk to a lot of real estate agents who are unhappy in their current situation.

Many are considering taking the leap into starting their own agency and the biggest hurdle in making that decision is often fear.

An acronym I like for FEAR is False Evidence Appearing Real. You may be sick of working for a principal who retains more than 50% of your hard earned commission, or you may be a principal who is sick of feeding the ever hungry franchise head office with your hard earned profits. What’s stopping you from taking control of your financial future?

If you are fearful of opening your own business or moving out from the constraints of a traditional franchise, it would be productive to identify what the specific items are, that make you feel that way.

You need to analyse each of those fears and determine if they are ‘real’ or not.

Fear is a paralysing emotion and generally doesn’t achieve anything much positive. That is of course unless it’s fear your personal safety, such as crossing a busy road, which is to be respected. However for the most part, when we look back at what we were once fearful of we often find that we have usually moved on and it no longer applies.  This is what typically happens if you plan to open a business, you feel the fear and then do it anyway, then wonder what it was you were fearful about in the first place! The perceived fear is ALWAYS greater than the actual situation, in other words, it’s never as bad as you think.

So let’s talk specifics.  You’d love to have your own business (and who wouldn’t like the freedom AND BENEFITS that brings?) but you are fearful. The first thing you should know is that you are completely normal. Totally and utterly normal.

Whenever we step into unfamiliar territory and take a leap of faith, we don’t know what may occur and therefore it makes sense to have certain amount of fear and trepidation. That’s to be expected and it’s perfectly understandable.

News from One Agency Real Estate Group
Amanda Moore, Aron Hayman, Christian Zeidler, One Agency Conference 28th November 2013, One Agency Denison-Pender Moore, One Agency Sally Absalom, Property Business Network, Real Estate Franchise, Real Estate Trainers, Tom Panos, Vanessa Denison-Pender

One Agency News from Head Office – October 2013

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We’re excited to announce that we now have more than 100 One Agency agents in Australia and are growing bigger every day – it’s a great to see our brand out there in competition with the big franchises.

We’d like to offer ONE big congratulations to our 3 businesses in the Illawarra just south of Sydney on the coast who recently featured 16 full pages in the local newspaper, the Illawarra Mercury –  One Agency Denison-Pender & Moore, One Agency Zeidler Hayman and One Agency Sally Absalom. They came only second to Ray White who have been long established in the region and have 9 large offices. 

The One Agency Head Office has recently moved to new premises in Brookvale – the  ‘Lifestyle Working Building’ . It’s a benchmark ‘green’ building that provides considerable energy and environmental savings whilst offering us fresh air, sunlight, creative spaces, health facilities and a great community to work within. Located at 117 Old Pittwater Rd, Brookvale, adjoining Warringah Mall, we’re loving our new home.

Real Estate Business
Commission for real estate agents, One Agency Sonja Smith, Property Business Brand, Property Business Network, Property Franchise, Real Estate, Real Estate Brand, Real Estate Business Network, Real Estate Commission, Wages for real estate

Real Estate Business – Why One Agency? Paul Davies shares his vision.

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I’m often asked what inspired me to start One Agency. In truth, it was my wife Annie. 

They say behind every great man there’s a woman. While I’m not a great man, there’s a great woman behind me. 

Annie sparked my thinking back in 2006 when I’d just sold a major franchise business and started a boutique business. I experienced first-hand how the advantages of a major franchise could blend with a boutique business (which is essentially what One Agency is) and that operating costs were the critical factor that determined success or failure.

After 35 years in the industry I was able to draw on my experiences to develop a new and innovative business model that would serve agents better now and into the future, being a more sustainable model.

I honestly I thought that straight away agents would be knocking down my door to join, but the first 10 were like pulling teeth! My belief in the idea kept me going… Now we appear to be an overnight success after 6 years! 

AREC-2013 One Agency Booth 55
AREC 2013, Brett Swales, Bryan Carmichael, Commission for real estate agents, Jason West, Mark Kelly, One Agency Agents, One Agency Bryan Carmichael, One Agency Jason West, One Agency Sonja Smith, One Agency Sonja Smith, Property Business Brand, Property Franchise, Real Estate Franchise, Sonja Smith

Meet One Agency at AREC 19th + 20th May 2013

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We will be at AREC on the 19th and 20th May 2013

Come and say hello and discover why One Agency is the fastest growing real estate brand in Australia. You’ll find us at AREC Booth 55.

There is an excellent line-up of speakers including Chris Gardner – the real life inspiration behind the Academy Award nominated movie The Pursuit of Happyness.

Where? THE GOLD COAST CONVENTION AND EXHIBITION CENTRE
2684 -2690 Gold Coast Highway, Broadbeach, Queensland AUSTRALIA 

 


At One Agency we are always open for a conversation, so if you have anything to say in response or have any questions, please contact us.

T  1300 79 23 88 
T  +61 2 8039 2110 (International)

Arec Flyer 2013

Dean Harper portrait
Dean Harper, One Agency Agents, One Agency Harper Property, Property Business Brand, Property Franchise, Real Estate, Real Estate Agent, Real Estate Business, Real Estate Business Network, Vendors

ONE Great Agent – Dean Harper Q&A

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Each month we interview ONE of our members to discover their story and have them share their experience with us.

Under the spotlight this month is Dean Harper from One Agency Launceston in Tasmania. Dean has been in real estate since 2002 and he joined One Agency with his father, Peter Harper in July 2011.

What do you love about your work in real estate? What drives you?
I love waking up each day and not knowing exactly how it’s going to turn out! I love the thrill of the chase. A lot of our work is following up with both vendors and buyers. Creating a sale after following up with a buyer and leading them towards a purchase is so rewarding, because you’ve helped them to end up with a home they love.

Becoming the best agent and having the best agency in my area is what motivates me. I want our little boutique office to be a real challenger to the other companies in our city, and that’s what really drives me. Competition!

What attracted you to the One Agency business model?
I loved the brand. I loved the fact that we keep 100% of our fees. I love the support we give each other and being surrounded by other agents who are doing the same thing as me, running their own business!

How is the brand working for you?
Excellent!  It totally backs up what we stand for, quality, simplicity and service.

Would you recommend One Agency to others?
Definitely! If you are sick of giving away a large slice of your hard earned commission to a brand that does nothing for you, then One Agency is definitely for you. It is so rewarding to put a deal together and then retain 100% of your fees.

What do you think keeps your prospective vendors awake at night when they are considering listing their property?
Will they get the price they want and how much are they going to have to pay an agent. I think people worry about the state of the market and if it’s a good time to sell or not. They sometimes think that if they wait the market will get better but they mightwait anywhere from 2-5 years before things pick up. At the end of the day if you are buying and selling in the same market it all balances out. If you have to take less for your home, then the home that you are buying will come down in price also, same as in a booming market – if you get more you will pay more too!

One Agency Group Real Estate Agent Job security
Finance, Job Security in Real Estate, Property Business Brand, Property Business Network, Real Estate Agent, Real Estate Business, Real Estate Business Profit, Real Estate Commission, Real Estate Franchise

Job Security in the Real Estate Industry?

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Are you a real estate agent and feeling undervalued or uncertain with your job security in your role with your current employer?

Or are you a real estate business owner who is swamped by massive overheads that are eating into your profits?

I meet a lot of agents and business owners who are disenchanted with the actual profit they get to take home at the end of each working week. Many established agents bring great financial reward to their employers putting in hard graft only to see a big chunk of their commissions going towards funding the bosses European holidays or luxury cars.

Dealing with the inequities on the sales room floor is why so many (and often very talented agents) burn out and leave the profession. There can often be internal politics, fighting for listings, losing hard worked territories after re-structures or simply being overlooked and undervalued with the goal posts constantly moving.

As an agent you may think you’re secure but you’re completely at the mercy of the business owner. But that’s no fault of the business owner, I’ve been both and employee and an owner and I’ve made some obvious mistakes along the way. So I’m not pointing any fingers here. It’s just the way the real estate business is set up.